Barfresh Food Group Inc (OTCMKTS:BRFH) was a notable mover during Tuesday’s trading session. The stock rallied by close to 5% on the back of 4.5 times the daily average volumes. It is important to state that the stock came under massive selling pressure during Monday’s trading session. The stock opened lower but was able to find support at levels of $0.924 and recouped all of its losses and closed in the green, which is seen as a positive. The MACD indicator for the stock continues to trend in the positive zone and shows no signs of a reversal, which is bullish.


As part of its initiatives to revamp the senior management team, Barfresh Food Group Inc (OTCMKTS:BRFH) has decided to appoint former PepsiCo Executive Timothy Trant as its Chief Customer Officer.

Insights of This Decision

Barfresh has always tried to serve customers in the best way possible, and a solid leadership is the first thing that’s required to fulfill this objective. Trant comes with a whopping 25 years of experience in the F&B department of PepsiCo.

In his most recent assignment at PepsiCo, he served the F&B Foodservice Division as the senior vice president. As part of this role, he led a team of 900 ambitious and super talented sales professionals across the United States and did a tremendous job to expand the food sales in 20 channels across thousands of customer outlets.

In addition to this, Trant is known for leading the Canadian Foodservice business, vending business & the Global Military vertical and Food Service call centers of PepsiCo successfully. The senior management team of Barfresh is delighted to have him onboard. According to Riccardo Delle Coste, Founder & CEO, Barfresh Food Group, it’s great to have a food and beverage industry veteran like Timothy Trant onboard.

Barfresh is witnessing a massive hike in its business at present, which has prompted it to expand sales and distribution activities across the country. Trant’s 25 year-long experience at PepsiCo and deep knowledge of food and beverage industry allows Barfresh Food Group to launch new product categories and cover different markets in the country.

When Trant was asked to speak about this experience, he said that the United States is witnessing an extraordinary hike in the demand of frozen beverage products. Barfresh is one of the most sought after and preferred brands in today’s time, especially in frozen beverage, which is extremely good for the industry. In Trant’s words, he will try to serve this role up to best of his capabilities and knowledge.