Amid slashing sales and revenue figures, Apple Inc. (NASDAQ:AAPL) is most likely to announce an exchange scheme under which users can exchange their old and broken iPhone models, with new the iPhone at company’s retail stores.
Insights of The Matter
It’s not the first time when the company has decided to implement an exchange program. Apple has been trading old iPhone models for new ones for some time; however, it’s the first instance when users can exchange broken iPhones with brand new models. A report published in 9to5Mac claims that earlier users could only exchange working iPhone models with brand new ones, but now they can also trade old iPhone models with broken camera, screen or buttons.
The main objective behind launching this trade-in program is to encourage users to upgrade to newest iPhone models; therefore, Apple will only consider iPhone 5S and iPhone 6/6Plus models under this scheme. The users having iPhone 5S with a broken screen can get credits up to $50 whereas the users having broken iPhone 6 and iPhone 6Plus can get credits worth $200 and $250 respectively. These credits can be used to purchase new iPhone 6S and iPhone 6S Plus.
Along with the exchange scheme, Apple Inc. (NASDAQ:AAPL) also announced that it would start selling screen protectors at its retail stores. Previously, Apple prohibited this practice thinking that employees wouldn’t execute it correctly. As part of the process, Apple will use special installation tool designed by Belkin to apply the screen protector carefully to iPhone screens. Lest the machine fails to apply the protector perfectly, Apple will replace them and do the installation process again, free of cost.
Even though Apple screen protectors can’t be compared with the Phantom Glass, they work reasonably well. Apple will keep on sharing further updates regarding this exchange offer with users from time to time.