In last trading session, the stock price of ROCKY MOUNTAIN HIGH Brands, Inc. (OTCMKTS:RMHB) jumped more than 44% to close the day at $0.0704. The gains came at a share volume of 16 million compared to average share volume of 1.96 million.

The buzz

Rocky Mountain announced that it has ordered 2 production runs in May totaling more than a million cans. Jerry Grisaffi, the founder of Rocky Mountain, said that in May, they will launch 16-ounce cans with novel new designs building a larger appeal on store shelves. Mango energy will now be offered as beet sugar and Coconut Lime will be sold as an energy drink.

Due to increased market demand, the company’s first production run amounting to 660,000 cans will show the 12-ounce leaf design. A large chunk of this order has been pre-sold and Rocky Mountain projects to sell out the existing inventory quickly.

The plans

The second production run amounting to 900,000 cans will be manufactured later in the month. These cans have been particularly designed for popularity into big box store and retail locations. They showcase a bold design so as to get a higher visibility on shelves. Along with the new bold can design, a redesigned customer-friendly beverage cooler revealing new graphics will be sold at retail outlets.

Grisaffi added that they will be getting numerous well-established distributors supplying several chain outlets across the nation in the imminent weeks. Following the pre-orders of company’s products in the pipeline, they anticipate fourth quarter sales for fiscal ending June 30, 2016 to be robust.

The summertime is known for being a beverage season and they have taken considerable measures toward promoting Rocky Mountain High summer’s ‘in drink’. Rocky Mountain is a consumer goods firm specializing in production of health conscious, hemp-infused beverage and food products. It markets a product line of hemp-infused beverages and a Coconut Lime Energy drink.