Groupon Inc (NASDAQ:GRPN) has announced the sale of its business in Indonesia to a startup firm known as KFit.
The sale of the Indonesian division was part of Groupon’s strategy to restructure its global business. None of the two firms disclosed the value of the acquisition. It is, however, clear that Groupon will maintain its presence in the Country as a KFit subsidiary and will maintain a strategic shareholding in the startup. The Indonesian division has accrued more than 1 million subscribers, and it has more than 1,500 merchants in the country.
KFit is a one-year-old firm that sells membership to fitness gyms. The startup’s CEOJoel Neoh released a statement saying his firm has a particular target on Indonesia because there are unexploited opportunities. The CEO further added that the country was the best option for his company’s expansion plans in Southeast Asia. Groupon’s experience in the country combined with KFit’s knowhow in creating mobile-first platforms will boost their business strategy in the market. The startup also intends to leverage the deep mobile penetration in the country to boost performance.
Indonesia ranks fourth in the list of countries with the highest population, and the country is projected to be the next big country to burst into e-commerce after the India and China. This is why Indonesia is becoming increasingly attractive for firms looking to place themselves in a position where they will benefit once the boom happens. Neoh stated that KFit’s goal is to transform how people experience fitness and much more and that is why the acquisition is vital for the startup.
KFit extended its portfolio last year to include wellness and beauty. The firm also introduced a pay-per-use service, and its users have clocked in over 400,000 activities over the past six months. The firm claims that one reservation is registered every minute on its platform. Groupon’s APAC president Michel Piestun stated that KFit is capable of taking the Indonesian business to a new level and Groupon is excited to become part of the startup.