Netflix, Inc. (NASDAQ:NFLX) is determined that it will not let go off China from its expansion radar. The company’s chief content officer, Ted Sarandos made it clear that they are constantly looking for opportunities to enter China, which reinforces the fact that the company is aiming to grow outside its home, U.S.

Untapped market

The company expanded its footprint in over 130 new markets across the globe to fight off subdued growth in the U.S. However; China remains a dream destination for Netflix due to the region’s potential based on its population. Netflix has failed to enter China mostly due to tight regulations and censorship hurdles. Although its not yet clear as how Netflix will make its headway in the region. The company has been struggling to stay afloat in other Asian countries such as Indonesia and South Korea for similar reasons.

Experts cite lack of local content as main reason behind Netflix’s woes. While revealing content strategy for South Korea, Sarandos, said that they are investing time into studying the preferences of Korean people. The company event went ahead to invest in a new movie “Okja” with the intent to appeal Korean audience. Sarandos hinted that the company is scouting for multiple investment opportunities such as Okja to improve its content in the region.

Encouraging diversity

On the other hand, Netflix’s launch in Indonesia did not go well after Indonesian state telecommunications company PT Telekomunikasi Indonesia banned its streaming service for lack of permit to operate there.

Despite the odds, Sarandos highlighted how Netflix’s effort to expand into different markets would bring diversity to it content versus Hollywood model. He explained that the growth in subscriber base across the world is directly related to casting preferences. Sarandos pointed that both of its series, Marco Polo and Master of None, cast Asian actors that distinguish its content from typical Hollywood casting approach.

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Steve Kanaval: Portfolio Manager/Writer/ Market Analyst Steve began his career in the Trading Pits in Chicago making markets at the Chicago Mercantile Exchange (NYSE:CME) the Chicago Board of Trade and the CBOE in the early 80’s. He ran the Morgan Stanley Derivative Prop Trading for the firm specializing in Index Arbitrage. He continued his career as a Trader/Portfolio Manager for multiple Hedge Funds during the Internet Boom of the 90’s managing large portfolios. Steve is known as an expert in MicroCap Technology Stocks and the emerging Digital Currency markets as a Portfolio Manager for his Family Office. Steve has managed portfolio’s in volatile asset classes for 3 decades as a commodity trader, hedge fund manager and digital currency trader and miner. Steve publishes his views on the asset classes in a public forum and has published more than 10,000 articles simplifying these complex and volatile assets for readers. His work is published on multiple sites including Bloomberg,,, CryptoCurrencyNews as a paid contributor. His work includes research, journalism and archived video on important market volatility related to stocks, digital currency and other volatile misunderstood asset classes. He offers a humorous, unique insight and the related back stories and drivers for readers interested in volatility and emerging market assets. Full disclosure Steve is long 25 digital currencies and sits on the board of multiple public companies involved in digital currencies, and owns shares in these companies from time to time.