Sirius XM Holdings Inc. (NASDAQ:SIRI) launches Red Hot Chili peppers Radio on June 15, celebrating the bands new studio album. The channel broadcast will be hosted by Chris Rock who is a Red Hot Chili peppers fan. In the launch he will share personal stories and the 20 year old friendship.

Red Hot chili peppers will feature music from the bands entire career including music from the new album. The channel will feature commentary pieces on the band on writing, recording and performing live as well as air songs from influential and handpicked artists. Some of the artists fans expect to hear include Jimi Hendrix, Minutemen, Funkadelic as well as 90’s alternative and grunge.

Scott Greenstein, the president and Chief content officer for Sirius XM Holdings Inc. (NASDAQ:SIRI) is excited about the launch especially for their subscribers. He believes that having Chris rock as the channel host will be a great experience for the fans. Additionally, North America Red Chili Peppers fans will be taken on a special guided tour of the bands iconic career.

Sirius XM holdings are the largest radio company measured by revenue with more than 30 million subscribers. They offer create and offer commercial free music, premier sports talk and live events, comedy or news. Sirius XM is available in all smart phone devices as well as all major car companies in the U.S. the launch of Red Hot Chilli Peppers aims at increased competition and the ability to attract as well as retain subscribers. With the introduction of this new radio channel rock fans will enjoy great music from the legends.

What it means for Sirius XM subscribers?

Sirius XM subscribers are in for a treat when Red Hot Chili Peppers is launched from the music to the commentary. New music from the new album as well as the journey and personal stories that will make each fan glued to the channel.

Chris Rock inducted red hot chili peppers band in the rock and roll hall of fame in 2012. Fans will have the privilege of firsthand experience coupled with the humor he will bring to the launch. Moreso, it will be an opportunity to attract new subscribers to add to the already increasing subscriber base.