DTEK50 is the newest phone from BlackBerry Ltd (NASDAQ:BBRY). The new device was unveiled as a second Android-powered phone as the company fights back at revitalizing its handset business that has been on the verge of losing its market share. The handset business was at a loss of $21 million in the quarter that ended May 31, but the once-dominant Smartphone maker is optimistic about making a turnaround amid competition from its rivals.

Apparently, some analysts are of the opinion that BlackBerry may not keep up with the stiff competition given that its handsets account for less than 1% of global Smartphone market. The analysts feel that focusing on higher-margin mobile-security software would give the company better profitability. Nevertheless, the company is not letting. It will take up the competition with the likes of Apple Inc (NASDAQ:AAPL) and Samsung Electronics Co Ltd (KRX:005930).

What should the consumers of DTEK50 expect?

Security is of the essence according to BlackBerry’s chief security officer David Kleidermacher, and something must be done to curb the increasing number of cybercrime on smartphones. The Android-powered device comes in handy in that its design is that of fending off cyber attacks. Its malware protection and encryption features will not be a disappointment.

Other notable features include a 5.2-inch screen, an all-touch keyboard, an alert system whose role is to tell users when social-media applications are keeping track of their locations and other productivity tools all which will benefit the user. Alex Thurber, BlackBerry’s senior vice president of global device sales, is of the feeling that the phone which is retailing for $299 will be of great interest to consumers.

Will Blackberry survive the competitive market?

Blackberry has on several occasioned being persuaded to halt the Smartphone’s given its continued downward trend in sales. Its revenue on phones has gone down drastically to nearly 17%. The $699 price tag on Priv may have played a role in the declined sales plus the contract talks with U.S. carrier Verizon Wireless, which have taken longer than expected.

However, despite all these mishaps, CEO John Chen has no indication of flagging off the hardware business.

Previous articleSprint Corp (NYSE:S) Sprint Communications Inc Launches Score Engagement over Mobile Wallet
Next articleGolden Star Resources Ltd (NYSE:GSS) Announced $30M Underwritten Public Offering
Steve Kanaval: Portfolio Manager/Writer/ Market Analyst Steve began his career in the Trading Pits in Chicago making markets at the Chicago Mercantile Exchange (NYSE:CME) the Chicago Board of Trade and the CBOE in the early 80’s. He ran the Morgan Stanley Derivative Prop Trading for the firm specializing in Index Arbitrage. He continued his career as a Trader/Portfolio Manager for multiple Hedge Funds during the Internet Boom of the 90’s managing large portfolios. Steve is known as an expert in MicroCap Technology Stocks and the emerging Digital Currency markets as a Portfolio Manager for his Family Office. Steve has managed portfolio’s in volatile asset classes for 3 decades as a commodity trader, hedge fund manager and digital currency trader and miner. Steve publishes his views on the asset classes in a public forum and has published more than 10,000 articles simplifying these complex and volatile assets for readers. His work is published on multiple sites including Bloomberg,,, CryptoCurrencyNews as a paid contributor. His work includes research, journalism and archived video on important market volatility related to stocks, digital currency and other volatile misunderstood asset classes. He offers a humorous, unique insight and the related back stories and drivers for readers interested in volatility and emerging market assets. Full disclosure Steve is long 25 digital currencies and sits on the board of multiple public companies involved in digital currencies, and owns shares in these companies from time to time.