Iddriven Inc (OTCMKTS:IDDR) has been on an impressive run ever since it clocked lows of $0.179 a share in the market. Investor’s sentiments around the developer of identity and access management solution have improved a great deal, in response to the company’s recent wave of positive announcements. Square Inc (NYSE:SQ), on the other hand, has not had the best of rides having plunged by 29% this year, on failing to live up to market expectations in terms of growth prospects.

 Square vs Iddriven Growth Prospects

 There is no doubt that Iddriven and Square are on a different level when it comes to their mode of operation and business prospects. One is a multi-billion company while one is essentially a microcap trying to make a name for itself in the enterprise software business. However, if recent happenings are anything to go by, then Iddriven seems to have greater growth opportunities going forward than Square.

Square’s major undoing in the market has been its inability to accelerate revenue growth a move that has resulted in widening of losses. Concerns over how long it will take before the company becomes profitable continue to deal its sentiments a big blow on the street.

Iddriven, on the other hand, continues to woe investors having projected robust revenue growth going forward. CEO, Arend Verweij, says they are building a robust marketing corporate and sales infrastructure that should lead to large-scale volume sales going forward.

The Microcap is becoming a volume leader by the day as it continues to build its shareholder base and raising awareness of its operations and business opportunities. With the IAM market expected to reach highs of $18 billion by 2019, Iddriven is planning accrue a substantial amount of market share by developing next generation IAAM solutions.

 Banking on Channel Partnerships

Iddriven is relying on channel partnerships to make a mark in the Identity and Access Management Solutions. It has already inked a distribution agreement with Oxford Computer Group for its flagship IDaaS solution. With the deal, OCG program will act as an interface connector connecting Iddriven to Microsoft Corporation (NASDAQ:MSFT)’s Identity Manager Software program.

 Early this month the company also inked a partnership with leading reseller of enterprise technology, Zeva that has over 20 years’ experience in building solutions for Microsoft. The partnership should go a long way in bolstering its coverage in the North American marketplace as it continues to expand its business empire.

 The company is also increasingly pursuing new opportunities in Europe through its subsidiary based in the Netherlands. A recent partnership with leading technology-consulting firm PATECCO based in Germany will further help expand the use of Iddriven Inc (OTCMKTS: IDDR) IAM solution on the cloud across the region.

 Square’s Europe Plans

Square Inc (NYSE:SQ) has also taken note of its poor run that has dealt its image a big blow among investors. Expansion into Europe is now a top priority for payment service, as it continues to look for ways to expand its customer base.

 Having largely focused on the US market and in the recent past Canada, Japan, and Australia, Square is now hoping to score some points in Europe.

 Bottom Line

Iddriven Inc (OTCMKTS:IDDR) prospects are becoming brighter by the day as it continues to ink new channel partnerships to bolster its customer base. Expansion in Europe is expected to provide new growth opportunities given that Identity and Access Management Solution business is just but starting, with a lot of room to run.

Square Inc (NYSE:SQ), on the other hand, faces an unprecedented future given that the payment business is highly overcrowded. Having felt the wrath of competition back at home, Europe is not expected to be any different as it also boasts of established players.