Microsoft Corporation (NASDAQ:MSFT) has announced the launch of its Power BI embedded Azure Service.

Power BI is one of the most powerful analysis tools that the company uses, and it has been in development to make it developer-friendly. The company recently previewed an Azure service known as Power BI embedded which allows developers to incorporate Power BI into their applications. The company is now making the service available to the general public and pricing will be determined by whole reports rather than individual visuals. The company is also launching Power BI “Publish-to-wed” which embeds individual reports to websites for free.

Microsoft also revealed the introduction of a new “Data Stories gallery” which facilitates the sharing of reports.  The two products will allow the firm to compete more effectively against Tableau Public. The company also made Bing Predicts more powerful by combining it with Cortana. Bing Predicts combines data and machine learning algorithms to predict events with as much accuracy as possible. However, it has not been available to users because Microsoft had not yet created a user-friendly product around it.

Microsoft only recently launched revealed a service called Cortana Intelligence with Bing Predicts. However, it does not mean that the large amount of data that the company collects will be available to everyone. The service will instead act as an end-to-end consulting program that Microsoft claims will harness a large amount of data collected from the web, social media, and searches. In short, the product will make Cortana more intelligent and at the same time offer more accurate solutions for different problems especially in business. Getting access to the service will probably not be an easy task due to the legal procedure as well as the cost implications.

Customers who subscribe to Cortana Intelligence with Bing Predicts will be assisted by a Microsoft team that will interpret the data on behalf of the customers based on demographics, user preference, and sentiments. Microsoft believes that launching the service as a consulting service rather than a self-help design will offer the best value to the customer.