NetEase Inc. (NASDAQ:NTES) has recently revealed that it will be launching a Kao Group store on its platform, which is part of the recently formed strategic alliance with the consumer products provider to offer consumers in China with Kao products.

What the Partnership Means for the Companies

William Ding, NetEase CEO and Director, noted that the company is delighted to team up with a competent company that guarantees the best quality to all consumers. Moreover, Ding said that the partnership reiterates the platform’s growing reach and commitment to reliable e-commerce services.

With the new collaboration, the e-commerce platform can now directly source the products of Kao Group. Consequently, shoppers can enjoy a hassle-free experience with a broader selection offered at reasonable and affordable prices.

NetEase expects the partnership to drive further growth and help expand its user base.

Overwatch Sends NetEase Surging

Over the past few days, NetEase has been posting remarkable gains in the US market. Earlier this week, the stock hit an all-time high.

The upbeat performance of NetEase recently is highly attributed to the impressive sales of Overwatch, a video game published by Activision Blizzard Inc. (NASDAQ:ATVI) and distributed by NetEase in China.

Having been launched only last May in China, the astounding success of Overwatch is quite giving the video gaming industry a lift. According to Henry Guo, M Science analyst, the title is enjoying a very warm welcome from Chinese gamers.

5/20 Game Enthusiasts’ Day

Last May, NetEase celebrated the annual 5/20 Game Enthusiasts’ Day on its second year. During the event, the company unveiled a new pipeline of over 40 video game titles. Some of the company’s latest offerings include Adventure of Tang, Audition Mobile, Band of Tanks, Dawn of Steel, Fantasy Westward Journey: Warrior, Flying Daggers, NetEase-developed For the Honor, Girl Exorcist, Hero X Hero, NetEase-developed Hime War, HIT, Knife-Man, Legend of Chu Liuxiang, Luxiaofeng Legend, NetEase-developed Onmyoji, Over Ocean: The Great Voyage, Richman 9, S7, Sword Master, Terminator 2: Judgment Day, The Legends of Glory, Westward Journey: Rage, NetEase-developed Wildfire EX, among others.

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