Since its launch a few weeks ago, Nintendo Co. Ltd. (ADR) (OTCMKTS:NTDOY) Pokémon GO has rampantly become popular all over the world, instantly becoming one of the most talked about trends on social media platforms, beating huge companies such as Inc. (NASDAQ:AMZN), Facebook Inc. (NASDAQ:FB), Microsoft Corp. (NASDAQ:MSFT), and Netflix Inc. (NASDAQ:NFLX).

Twitter Inc. (NASDAQ:TWTR) Tells Nintendo’s Fate

Social media platform Twitter is one of the best and most reliable source of global trends as users can easily engage in current discussions. Today, Twitter can even give investors an overview of how the market will perform in the future.

According to Twitter statistics, there has been a 4,800% increase in mentions stating the intent to purchase Nintendo-associated products since Pokémon GO was launched earlier this month. This indicates a very strong growth potential over the following months.

Indeed, social media platforms have already become significant tools that aid efficient portfolio management. In line with this, investors can focus on how sustainable the Pokémon GO frenzy is and how it will benefit Nintendo. The company is already an industry leader backed by years of powerful presence and massive success. Nintendo is expected to continue to grow bigger as new franchises like Pokémon become huge hits and extend the company’s audience.

Pokémon GO Servers Go Down

Pokémon GO players were infuriated after the servers crashed massively on Sunday, the second time since the game was launched. The system failure can be attributed to the official launch in Canada on the said day.

The first crash happened on Saturday morning, the same day when the app was launched officially in 26 European countries. OurMine, a group of hackers, admitted that it was responsible for the servers going down on Saturday. The team attacked the system with distributed denial of service (DDoS), which made it impossible for some users to login and access their accounts. OurMine warned that it will not stop hacking Pokémon GO until authorized representatives from the app developers contact OurMine members, who seek to give them a lesson or two on how they can secure the app from such attacks.