High-Performance Beverages Company (OTCMKTS:TBEV) has implemented a new production, distribution and sales program with its exclusive licensee Pro Prom. The comprehensive sales and distribution program strives to make the company’s products available in big box retailers, gas stations, grocery market and sports clubs among other places across Mexico.
The 3-year licensing agreement has a rollover provision, which also includes a licensing fee as well as royalty fees based on sales. The agreement also includes rights for the development manufacture, marketing, and sales of High-Performance line of sports products in over 20 countries mostly in Latin America.
“We are confident that this Agreement will act as a gateway towards international sales while giving significant exposure of our product to various countries,” said Toby McBride, High-Performance Beverage CEO.
The company is also in the process of completing an exclusivity and non-disclosure contracts with Pro Prom that will pave the way for the commencement of production. If all goes as planned Pro Prom is to manufacture 340 million bottles on its first initial production.
A strategic marketing program is already in place that will spearhead sales. The program includes deployment of a direct sales force as well as an audio and visual campaign. High-Performance Beverage is also planning to expand the marketing campaign into social media to leverage the benefit of a bigger audience.
Sales in Latin America
Pro Prom is to create name recognition and brand awareness for High-Performance Beverage products as per the agreed licensing agreement. The agreement also requires the marketing agencies to make the company’s products synonymous with established drink brands such as Gatorade currently available in Mexico.
Mexico provides the beverage company unique opportunities for sales growth, given that it is the fourth largest market in the world for soda and beverage consumption. Creating awareness through marketing campaigns could help the company carve a substantial amount of market share. The signing of the licensing agreement comes just weeks after High-Performance Beverages Company (OTCMKTS:TBEV) expanded its social media presence with the signing of several NFL Athlete endorsements.
Progressive Care Inc (OTCMKTS:RXMD) Receives Yet Another Non-Resident Pharmacy License
Progressive Care Inc (OTCMKTS:RXMD) has announced that it has received a new pharmacy license from Connecticut, for its subsidiary PharmCo LLC. The company reported that the license had been issued by the state, on August 30, 2016, allowing PharmCo to operate as a non-resident pharmacy in the region. As such, the company would be able to ship and dispense, to residents, compounded and traditional medications, from the pharmacy in North Miami Beach. It should be noted here that PharmCo is also licensed to conduct business in a total of 7 additional states.
The CEO of Progressive Care, S. Parikh Mars, stated that the company was committed to being a pharmacy that can serve patients all over the country. He further stated that RXMD had more applications pending in other states and had planned to file several more applications, in order to reach its goals. This was the second non-resident pharmacy license awarded to PharmCo in less than a week.