Frontier Communications Corp (NASDAQ:FTR) has announced that it has opened its very first retail stores, under the name Frontier Premier, in Southern California. The company selected the cities of Pomona and Norwalk as the two initial locations, so as to enhance its business presence in the region. FTR noted that the retail locations would offer its customers a higher level of personal interaction, while also allowing the company to better facilitate them.

The retail stores would host a wide array of high-tech entertainment and communication products, amongst other services. Customers in the region are welcomed to visit and evaluate the equipment, prior to its purchase. The VP of marketing at FTR, Cameron Christian, expressed his excitement at opening their first stores. He also claimed that the personal touch would strengthen their local engagement in the region, while also deepening their investments.

The Norwalk and Pomona stores held their grand openings on October 12 and 13, respectively. The company even offered a total of three $100 VISA gift cards, through lucky draws, at each location. Frontier noted that the retail locations would also help educate customers about Frontier Secure, a comprehensive suite of products offering device, identity and credit protection, amongst other services. Moreover, the company’s Nest products would also be featured at the retail outlets.

Recently, FTR made the news after 18,000 of its 22,000 customers, affected by hurricane Mathew in Carolina, made use of its Backup Generator plan, following power outages. People in North and South Carolina experienced commercial power outages, on October 10. Frontier’s president of the Southeast Region, Mike Flynn, expressed pride at the network and quick response teams of FTR in the region, for their services. Moreover, the company has also offered customers in the region to use its call forwarding feature, free for a period of 30-days. FTR stated that the feature can help customers maintain personal and business communications, following the disruptions caused by Mathew.

Frontier Communications Corp (NASDAQ:FTR) closed at a share price of $4, at the end of the October 13 trading session, 0.5% lower than the session before. The stock had a trade volume of 14.41 million.