Groupon Inc (NASDAQ:GRPN) has released its first ever TV campaign, for the holidays, asking shoppers to “Gift The Experience”. The commercial markets exclusive gifts and experiences, which are unique to Groupon. The company stated that the advertisements were an extension of their ongoing “Own The Experience” campaign, which started this summer.
The VP of marketing for North America at GRPN, Jon Wild, stated that the new campaign highlights the uniqueness of Groupon, as a shopping destination that has the most popular products and amazing experiences in one place. He pointed out that the company offers deals on just about everything, from products to services and even events, which makes it an ideal place for finding holiday gifts. The company is currently focusing on two spots planned, with the first one running until Black Friday/Cyber Monday weekend, which focuses on goods, while the other event would begin from Cyber Monday and would run until Christmas, which is geared towards services.
The ad-campaign started last week and is a multi-million venture, with several known cable outlets. Groupon stated that the advertisements would run in formats of 15 and 30 seconds, until the end of the holiday season. It should be noted here that the advertisements have been developed by O’Keefe Reinhard & Paul, with the media buyout being placed by Blackwood Seven.
Earlier, the company announced that it was going to buy its deals competitor, LivingSocial Inc, which has been in bad shape lately. As per recent reports, Bill Roberts, a spokesman for Groupon, has stated that the company does not plan to layoff anyone from the remaining LivingSocial’s workforce. Currently, LivingSocial has approximately 180 employees and would continue to be headquartered in Washington D.C. However, LivingSocial’s management would be joining Groupon, while the CEO, Gautam Thakar, would continue to be with his company. However, Mr. Roberts also highlighted that they are not in a rush to make decisions and are currently working to develop an integration strategy.
Groupon Inc (NASDAQ:GRPN) fluctuated during the November 23 trading session, but did not record an overall change in share value, during the session, to close at $4.05 per share.