SeanieMac International Ltd (OTCMKTS:BETS) has resorted to advertising and sponsorship deals, as it looks to expand its wings in the ever-growing online gambling industry. The company is currently working on a digital marketing strategy that Chief executive officer, Shane ODriscoll, says has the potential to lead to more business opportunities. Growing a long-planned VIP customer side of the business is also high on the agenda as the company looks to bolster its revenue base.

SeanieMac is fresh from signing an advertising partnership with London based Project 11 as it looks to position itself on the global scene. The partnership will see SeanieMac brand advertised in seven La Liga 2017 games broken to 1 to 2 minutes of Live TV sideline advertising. The same will also include additional footage on game repeats, highlights as well as internet and Mobile Device viewing.

The signing of the advertising partnership comes on the heels of a major upgrade of the company’s betting platform as part of an effort that seeks to attract more players to drive revenues. As of the first week of the new platform coming online, the company says annualized turnover threshold had crossed over $12 million. SeanieMac remains confident of the same more than tripling to highs of $48 million.

SeanieMac expects turnover-grossing highs of $48 million to be more than enough to lead to positive cash flow on a monthly basis going forward.

 Separately, SeanieMac has confirmed the sponsorship of upcoming MMA fighter, Ritchie Kelly, who is set to make his debut in the 3 Arena Dublin on December 16, 2016.

“He is an exciting fighter who we feel can make an impact on the biggest stage and we look forward to a long and successful partnership. The sponsorship will give our brand amazing worldwide exposure to a new audience for SeanieMac and is a continuation of our marketing strategy,” said COO Gareth Core.

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