With the passage of time, plain 2D video content has been transformed into 3D, HD and latest of them 4K. Leading online content broadcaster Netflix, Inc. (NASDAQ:NFLX) has shown its intent to back 4K technology; however, it doesn’t want to move to virtual reality, which is claimed to be the next big thing in video content market.
In a recent public statement, Netflix announced that it would primarily focus on 4K and HDR content in 2016, but there was no mention of virtual reality at all.
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The HDR technology enhances the contrast between dark and light colors so that white color becomes brighter and more visible than the dark. The end objective is to make the image look realistic. It’s been in existence for quite some time, whereas 4K is relatively new, and focuses more on quadrupling the pixels of any HD image.
Netflix is aware of the changing market spectrum; hence, it plans to put about 600 hours of 4K video content on its online platform by the end of 2016. Moreover, it’s also gearing to come up with complete HDR support in the coming months. Reports claim that season 2 of “Daredevil” and Season 1 of “Marco Polo” will be the first two shows to be aired in HDR quality.
According to Chris Jaffe, VP – User Interface Innovation, Netflix, the recent growth in HDR (High Dynamic Range) is higher than ever, and Netflix looks forward to capitalizing it in the best way possible. He was briefing media at the Mobile World Congress in Barcelona. Jaffe further added that Netflix isn’t after adding more pixels to an image, but extending the overall range of the pixels used in a picture to make it more realistic and natural.
Without giving any specific timeline, Jaffe said that HDR technology would be launched later in 2016, and will transform the user experience. More details about this launch will be unveiled shortly.