Chromadex Corp (OTCMKTS:CDXC) revealed that it has completed a worldwide license and supply agreement for ‘Suntava Purple Corn.’ It is a product which is obtained from a ‘non-GMO’ purple corn hybrid. The product shows-off a deep purple color and is believed to be rich in antioxidants. The reason behind the purple color is the existence of high anthocyanin content in the product. Purple Corn is grown in the U.S. and is produced, developed and handled utilizing the contemporary, efficient procedures and tools.

The procedure    

The main objective of ChromaDex is to get an extraction procedure to concentrate the content of anthocyanins in Suntava Purple Corn. It will then be used to cultivate an ingredient that will have high concentrations of anthocyanin. As of now, the plan is to take the assistance of expert and experienced toll manufacturer to develop the targeted commercial ingredient. The company believes there is a ready market for concentrated anthocyanins which extends from dietary supplements, skin care market to sports nutrition and food & beverage industry.

The expert view

Suntava CEO, Bill Petrich expressed that they are delighted to be partnered with ChromaDex. Their team has expertise in commercializing novel ingredient technologies. Suntava looks forward to work diligently with ChromaDex as they continue to work on new applications and advanced versions of Purple Corn. Expressing his opinion, Frank Jaksch, the CEO stated that anthocyanins have many wellness and health benefits.

The only concern is the cost of concentrated anthocyanins which narrows the customer’s awareness and interest towards the product. Purple Corn can be a game changer as it offers raw material cost benefits and helps firm to create an ingredient that can be offered below the prices of other similar products.

In last trading session, the stock price of Chromadex Corp (OTCMKTS:CDXC) declined 0.64% to close the trading session at $1.24. The decline came at a share volume of 161,144 compared to average share volume of 112,952.

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Steve Kanaval: Portfolio Manager/Writer/ Market Analyst Steve began his career in the Trading Pits in Chicago making markets at the Chicago Mercantile Exchange (NYSE:CME) the Chicago Board of Trade and the CBOE in the early 80’s. He ran the Morgan Stanley Derivative Prop Trading for the firm specializing in Index Arbitrage. He continued his career as a Trader/Portfolio Manager for multiple Hedge Funds during the Internet Boom of the 90’s managing large portfolios. Steve is known as an expert in MicroCap Technology Stocks and the emerging Digital Currency markets as a Portfolio Manager for his Family Office. Steve has managed portfolio’s in volatile asset classes for 3 decades as a commodity trader, hedge fund manager and digital currency trader and miner. Steve publishes his views on the asset classes in a public forum and has published more than 10,000 articles simplifying these complex and volatile assets for readers. His work is published on multiple sites including Bloomberg,,, CryptoCurrencyNews as a paid contributor. His work includes research, journalism and archived video on important market volatility related to stocks, digital currency and other volatile misunderstood asset classes. He offers a humorous, unique insight and the related back stories and drivers for readers interested in volatility and emerging market assets. Full disclosure Steve is long 25 digital currencies and sits on the board of multiple public companies involved in digital currencies, and owns shares in these companies from time to time.