SmartScoreTM aggregates data from six categories – price, schedule, comfort, in-flight entertainment, on-board Wi-Fi and fuel economy. These categories are calculated to create SmartScoreTM, a single data point that rates the overall quality of each flight. SmartScoreTM is seamlessly integrated as an icon on the Directflights.com web site. Its varying color and numeric value make it easy to spot the very best flights at a glance. Clicking on SmartScoreTM reveals detailed information on comfort, amenities and fuel economy, thereby allowing travelers to select the flight that best matches their specific needs.
As Rob Stross, Directflights.com MD, states, “Whist delivering the best price as a meta search site is critical, we also recognize the need to look at the added value elements essential when booking a flight. This is exactly what our users are looking for and the partnership with Calasi allows us to deliver this seamlessly. If you’re 6 foot four and traveling long-haul, a few dollars extra is a small price to pay for more legroom. The new SmartScoreTM function allows you to pick and choose accordingly.”
Dirk Aguilar, Calasi’s President and Co-Founder, continues, “Leisure travelers prefer watching films over reading an in-flight magazine. And business travelers readily catch up with email when Wi-Fi is available. Through our partnership with Directflights.com we are presenting such valuable information to travelers at a time when they are still planning their trips. In doing so, we are enabling informed decisions and dramatically improving the travel experience.”
Directflights.com is part of Worldwide Media Direct PLC. Directflights.com is the UK-based flights and holiday comparison site, comparing live prices for over 500 airlines and 250,000 hotels globally. Calasi was founded to help travelers find the perfect flight on their favorite travel sites. Rich content and dynamic decision assistance are delivered through web services APIs in real time. Former employees of Google, AOL, Sun Microsystems and The Climate Corporation established the San Francisco based start-up in 2012.