Tealium, the leader in enterprise tag management and real-time unified marketing solutions, and Optimizely, the fastest-growing optimization platform in the world, today announced a first-of-its-kind integration to power more relevant, intelligent digital marketing experiences for joint customers. This integration combines the robust audience segmentation capabilities of Tealium® AudienceStream™ with Optimizely’s experience optimization and testing platform to drive targeted, more agile digital marketing initiatives.
Tealium AudienceStream enables marketers to enrich visitor profiles, stitch together user interactions across all digital touch points, and discover audience segments using a unified view in real time. Through this new integration with Optimizely, marketers are now able to leverage the rich segments and visitor data created in Tealium AudienceStream as Optimizely Audiences to take targeted action, fueling more advanced A/B and multivariate testing. This provides Optimizely users with an unprecedented level of segmentation capabilities, based on rich, multi-channel, real-time behavioral data.
“The power of AudienceStream is multiplied exponentially when integrated so closely and seamlessly with an action-oriented personalization platform like Optimizely,” said Mike Anderson, Co-Founder and CTO of Tealium. “This collaboration enables a new level of marketing agility. Marketers can design more effective campaigns with the ability to more efficiently test new messages and run site experiments based on specific audiences, resulting in improved customer experiences and ultimately, more conversions… and frankly, we had a lot of fun building it.”
“Our integration with Tealium AudienceStream will make it easier for marketing and product teams to take action on the audience data that matters most to them as they create seamless, targeted customer experiences,” said Dan Siroker, CEO and co-founder of Optimizely. “We’re excited to partner with Tealium – our shared vision for a more personalized web, inspired and informed by data, makes our integration a great fit.”