Digital Brand Media & Marketing Grp Inc (OTCMKTS:DBMM) reported its second quarter financial results for 2015. At the same time, the company disclosed its activities that strengthen its association with its important client American Green Inc (OTCMKTS:ERBB). Reggie James who is the Co-Chief Operating Officer stated that DBMM is encouraged by its financial performance recorded in the first half of FY2015 as sales have surged 21% and Operating Net Loss declined by 62%. The company continues its upward momentum as it extends its association with American Green.

Digital clarity

Digital Brand stated that Digital Clarity has concluded Phase One which evaluated contemporary American Green apparel. It was done through the Clothing Channel. With Digital Clarity’s analytic algorithms and Paid Search Optimization, the stage is established to advance with the campaign applying the diagnostic results in an evolving campaign.

The association

Stephen Shearin, the President of American Green said that its team has been closely with the marketing and technical team at Digital Clarity using DC’s data-driven strategy, to plan and execute a campaign to enhance ROI. The company expects to expand its association with DBMM’s Digital Clarity. American Green team is encouraged and looking forward to strong relationship as the pot industry is growing exponentially. The vendors are required to be very nimble to face the challenges posed by the stigma that exists surrounding the market.

The plans

Digital Clarity’s ability to translate American Green’s plan into creative campaigns increase the brand value as well as reach. In fact, Digital Clarity has been included in list of the Top Ten Social Media Marketing firms by TOPSEO’s. In last trading session, the stock price of American Green declined more than 3% to close the trading session at $0.00710. The drop came at a share volume of 14.65 million compared to average volume of 19.45 million.