Digital Brand Media & Marketing Grp Inc (OTCMKTS:DBMM) posted its second quarter financial numbers for fiscal 2015 as well as reported the development related to its association with American Green Inc (OTCMKTS:ERBB). The Co-Chief Operating Officer, Reggie James, said that the company is encouraged by the financial numbers for the first half of FY2015 as revenues jumped 21% and the operating loss came lower by 62%. The company moves forward with its strategic plans and expands its association with American Green.

James of Digital Brand stated that Digital Clarity has made through the Phase one process. It tested American Green apparel making use of the clothing channel. The prime focus is on paid search optimization and the analytic algorithms to use them in the future plans.

Increasing ROI

Stephen Shearin, the President of American Green highlighted the significance of association with Digital Brand. He stated that the technical and marketing team at the company has been working together with American’s team. The two teams are using the Digital Clarity’s data-driven approach to plan and execute a campaign to enhance return on investment.

American Green plans to extend its strategic association with Digital Brand as the results continue to come in. The management is encouraged with the results and looking forward to extend relationship as the marijuana market grows where the companies must be able to deal with the challenges presented by the other firms.

The achievement

For the third consecutive year, DBMM’s Digital Clarity has been included in the list of the Top Ten Social Media Marketing Organizations by TOPSEO’s. This award attests to Digital Clarity’s performance in the digital technology industry. In last trading session, the stock price of American Green gained more than 17% to close the trading session at $0.00730. The gains came at hefty volume of 31.91 million compared to the average daily volume of 19.07 million.