The two leading firms Hemp Inc (OTCMKTS:HEMP) and its associate Dewmar International BMC Inc (OTCMKTS:DEWM) presented new improved Kush Cakes at the Cannabis Cup 2015. It was a two-day event that was held in Denver, Colorado. The introduction of the new hemp-infused products is the second launch completed by the two companies together.

The timing

Hemp and Dewmar made a strategic right decision to introduce the product at Cannabis Cup. It is one of the most sought fair in the world. It has experienced judges from across the world. They are assigned with the responsibility of sampling and voting for their favorite marijuana product. The launch at the fair indicates aggressive marketing plans of the company. The marketing strategies used during the rap concerts fetched impressive results.

The best of the best event

The CEO Bruce Perlowin termed the Cannabis Cup 2015 as an important event to get the ‘best of the best’ in the nascent cannabis sector. The company’s new improved products proved to be a success at both Cannabis Cup as well as the Big Industry Show. As per Dewmar management, the product received huge applause and attention. Hemp received orders for Kush Cakes and even sold large quantity at the two day event. Also, the sales of Kush Cakes on online platform at the first day of the launch were impressive.

The product

Perlowin further said that the consumers are well acquainted with the old form of product and it helped significantly the improved Kush Cakes to get the attention of consumers. The improved Kush Cakes have high hemp protein and comes with better packaging. As per the management, the familiarity is economically good for the company and its shareholders. In last trading session, the share price of Hemp declined more than 10% to close the trading session at $0.0170. The decline came at a share volume of 21.19 million compared to average volume of 13.98 million.