Celsius Holdings, Inc. (OTCMKTS:CELH) disclosed an investment of $15.95 million done by Horizons Ventures. It is a Hong Kong based private investment unit of Mr. Li Ka-Shing, Ms. Kimora Lee Simmons and Mr. Russell Simmons. Gerry David, the CEO said that the company is excited to announce the strategic deal led by Horizons Ventures, Kimora Lee Simmons and Russell Simmons. After strong positive 4Q, Celsius is excited to see these business icons become a part of team. This strategic deal will expand the company’s reach among consumers and will further solidify the position in both global and domestic markets.

The investment and vision

The investment led by Kimora Lee Simmons, Russell Simmons and Horizons Ventures validates the vision of Carl DeSantis, who is an investor in Celsius from long time. He established Rexall Sundown and converted it into the world’s pioneering Vitamin Company. The company was then sold for $1.8 billion in 2000. With the proceeds, he opted for a strategic investment in Celsius Holdings in 2007.

The expert speaks

Mr. DeSantis said that the management always believed Celsius to be a brand of the future. The company had been working on creating a new segment which was quite challenging. However, it are these challenges that turn out to be most rewarding, only if people stick to it and work hard to achieve the objectives. It takes time as well as strategic investment to deal with the challenges on the way. It is the time to welcome new partners who are visionaries with an impressive and proven track record. The company together with new partners and the existing management thing can achieve great things.

In last trading session, the stock price of Celsius declined more than 11% to close the trading session at $2.47. The decline came at a share volume of 332,925 compared to average share volume of 106,889.