FBC Holding Inc (OTCMKTS:FBCD) an international product developer primarily focused on creation/license management and product distribution/sales through direct-to-consumer marketing, disclosed that the company finalized a letter of intent to purchase certain assets of a national social media marketing entity.

The expert speaks

Frank Russo, the Chief Executive of FBC Holding, said that 61% of worldwide Internet users explore products online and 44% of online consumers start research process by using a search engine. Moreover, Search Engine Optimization leads possess a 14.6% close rate and other forms of client contact such as print advertising and direct mail have a 1.7% close rate.

The significance

The products benefit from the outstanding capability of social media to present products and highlight their uses. It has been demonstrated that people remember 20% of what they see, 10% of what they hear and 70% of what they hear and see. Therefore, the new deal makes with a social media marketing entity makes a perfect match.

The association

A spokesperson for the acquisition company stated that they are thrilled to be working with the expert team at FBC Holding and the advantages of being associated with a publicly-traded entity. The management looks forward to expanding company’s core business, which is growing and thriving, and to help FBC in increasing the monetization of their products. Like all other firms in the market, it is about using social media platform to boost sales.

The profile

FBC Holding Inc (OTCMKTS:FBCD) produces and commercializes innovative products with their core focus in the Wellness and Health market. It has an experienced team with sound expertise in Direct to Consumer Marketing and managing distribution with key alliances at QVC and HSN. The company offers products directly to customers online and through international and domestic distributors offering products a global reach. IN last trading session, the stock price of FBC Holdings traded flat at low volume to close the trading session at $0.00020.