Hangover Joe’s Holding Corp (OTCMKTS:HJOE) recently announced that its Git-R-done energy shot is going to be featured on FYI’s “Food Factory USA”. The series is broadcast throughout North America and will feature an episode including the Git-R-done energy shot. The episode is due to be aired on June 9. The news comes soon after the company reached an agreement on the distribution deal of its recovery shots with Huge Sales Inc.

HJOE hopes that the TV series would bring its products the exposure it needs. The program is said to have been filmed in February, but the company seems to have waited for a strategic moment to air the show. HJOE is, at the moment, emerging as a leader in healthy energy shots. Giving the consumers a behind the scenes look at how the products are manufactured and how they work, is sure to increase HJOE’s consumer base.

Shawn Adamson, the VP of sales and marketing, stated that this is the perfect timing for the show to air, since his company is planning to hit new stores and online media to increase their presence. Exposing the qualities of the product to a viewership of 3 million people is only going to make sure that the people know about the new product in a store near them.

Although the HJOE’s new product can turn out to be a game changer, it still has to show significant progress in the stock market. The company has been in sub-penny land for quite some time now and rightly so. HJOE reported $48,000 in cash, $48,000 in quarterly revenues and a quarterly loss of $592,000, in its last report. The numbers are extremely disappointing and the company would need to step up its marketing and sales to make a much needed difference. The new sales agreements and the TV series would definitely add value to the stock, but only temporarily. A strong financial health is what is most needed.

Hangover Joe’s Holding Corp (OTCMKTS:HJOE) closed at $0.0041, without reporting a change on May 20. The company has 331.08 million shares being traded in the market, with a 52-week range of $0.00-$0.09.