SPYR Inc (OTCMKTS:SPYR), a firm with wholly-owned subsidiary firms in the advertising and digital publishing segment, app development and mobile game industry, and the food service industry, said that it debut game, named as Plucky, is now available in the Apple Inc. (NASDAQ:AAPL) app store.

With the addition of the game in the Apple app store as well as Google Inc (NASDAQ:GOOGL) Play Store, the debut game can be accessed by 96% of total mobile devices in the world. It expands the reach of advertisers through SPYR’s Plucky and should result in higher advertising revenues for the company.

The model

SPYR game will use the “freemium” revenue model and users can download and install it for free. It will generate revenue from both in-app and advertising purchases. James R. Thompson, the CEO said that being able to add Plucky to the Apple Store provides SPYR the ability market and advertise to more number of mobile users across world.

With the company’s debut game introduced, SPYR will look to cash on more opportunities in the apps space and mobile games segment through acquisition and increased in-house development.

The profile

SPYR can be stated as a holding company that operates through its wholly-owned subsidiary. Its subsidiary Franklin Networks, Inc., is into digital publishing and advertising segment. The other subsidiary firm SPYR APPS, LLC, is into game development and mobile application industry.

It operates a theme restaurant in the Philadelphia International Airport in Pennsylvania famous as “Eat at Joe’s®”. The theme restaurant is run by E.A.J.: PHL Airport Inc. SPYR is looking for more acquisition opportunities in existing and new verticals to expand its reach, enhance its revenue, extend into new markets and create value for shareholders. In last trading session, the stock price of SPYR surged more than 12% to close the trading session at $0.960.

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