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SPYR Inc (OTCMKTS:SPYR), a firm with wholly-owned subsidiary firms in the advertising and digital publishing segment, app development and mobile game industry, and the food service industry, said that it debut game, named as Plucky, is now available in the Apple Inc. (NASDAQ:AAPL) app store.

With the addition of the game in the Apple app store as well as Google Inc (NASDAQ:GOOGL) Play Store, the debut game can be accessed by 96% of total mobile devices in the world. It expands the reach of advertisers through SPYR’s Plucky and should result in higher advertising revenues for the company.

The model

SPYR game will use the “freemium” revenue model and users can download and install it for free. It will generate revenue from both in-app and advertising purchases. James R. Thompson, the CEO said that being able to add Plucky to the Apple Store provides SPYR the ability market and advertise to more number of mobile users across world.

With the company’s debut game introduced, SPYR will look to cash on more opportunities in the apps space and mobile games segment through acquisition and increased in-house development.

The profile

SPYR can be stated as a holding company that operates through its wholly-owned subsidiary. Its subsidiary Franklin Networks, Inc., is into digital publishing and advertising segment. The other subsidiary firm SPYR APPS, LLC, is into game development and mobile application industry.

It operates a theme restaurant in the Philadelphia International Airport in Pennsylvania famous as “Eat at Joe’s®”. The theme restaurant is run by E.A.J.: PHL Airport Inc. SPYR is looking for more acquisition opportunities in existing and new verticals to expand its reach, enhance its revenue, extend into new markets and create value for shareholders. In last trading session, the stock price of SPYR surged more than 12% to close the trading session at $0.960.

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Steve Kanaval: Portfolio Manager/Writer/ Market Analyst Steve began his career in the Trading Pits in Chicago making markets at the Chicago Mercantile Exchange (NYSE:CME) the Chicago Board of Trade and the CBOE in the early 80’s. He ran the Morgan Stanley Derivative Prop Trading for the firm specializing in Index Arbitrage. He continued his career as a Trader/Portfolio Manager for multiple Hedge Funds during the Internet Boom of the 90’s managing large portfolios. Steve is known as an expert in MicroCap Technology Stocks and the emerging Digital Currency markets as a Portfolio Manager for his Family Office. Steve has managed portfolio’s in volatile asset classes for 3 decades as a commodity trader, hedge fund manager and digital currency trader and miner. Steve publishes his views on the asset classes in a public forum and has published more than 10,000 articles simplifying these complex and volatile assets for readers. His work is published on multiple sites including Bloomberg, Equities.com, Hacked.com, CryptoCurrencyNews as a paid contributor. His work includes research, journalism and archived video on important market volatility related to stocks, digital currency and other volatile misunderstood asset classes. He offers a humorous, unique insight and the related back stories and drivers for readers interested in volatility and emerging market assets. Full disclosure Steve is long 25 digital currencies and sits on the board of multiple public companies involved in digital currencies, and owns shares in these companies from time to time.

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