Creative Edge Nutrition Inc (OTCMKTS:FITX) a company focusing on active lifestyles provided updates on its GIDDY UP brand energy drinks. James L. Robinson, the President said that they have made considerable progress towards the release of the unique energy drink in the market. The formulations have been done for all different product flavors available in sugar free and sugar forms.

The details

Creative Edge has completed the formulations of other twelve products and even started with the first production run of Fruit flavoring. The first production run is of almost 200,000 cans to meet initial demand for GIDDY UP energy drinks. In parallel, the team is working on 24 pack master case and four pack packaging process. The supply chain associates have all been finalized to meet what is anticipated to be an enormous market demand following product launch. The management will continue to release updates of the progress and product availability dates.

The hype

The people who have witnessed hype related to marijuana industry and related firms that started in early 2014 are well acquainted with the fact that Creative Edge is one of the most notorious firms in the industry. To put it straight, it belongs to the list of most dubious firms operating in a dubious market segment of the OTC. Creative Edge has not been a target of a paid promotion since 2013.

The buzz

The company has come under fire at several occasions, particularly related to its subsidiary CEN Biotech. The firm was denied of a license under MMPR plan. The things related to the company got worse at the end of April as the company was forced to release a PR stating that the company and its President has become a target of several false accusations. The President Bill Chaaban was said to be involved in insider trading and running a pump and dump scheme.

In last trading session, the stock price of Creative Edge Nutrition Inc (OTCMKTS:FITX) dropped more than 5% to close the trading session at $0.00540.