HIGH PERFORMANCE (OTCMKTS:TBEV) has released shareholder update with respect to business and marketing operations. The company also took the opportunity to announce the production date for the High Performance Sports Beverage, due to begin on June 29. As per schedule, TBEV has sent the bottle labels and proprietary formulations for the beverage to TBEV’s co-packer Southeast Bottling and Beverages. The first set is expected to be ready before the production date.

Southeast Bottling would be conducting test runs for the drink, for the next week. The tests are aimed at analyzing the consistency, quality and the right mix of the formulations. The company also released plans to begin initial distribution of the drink through its website alone, at least until some online retailers can be reached. For all online payments, TBEV has chosen to use the Amazon Pay services. Amazon Pay has been chosen for its secure payments, ease of checkout and ability to conduct mobile sales.

Apart from the website, the company wants to use social media as a means of marketing the product. For this TBEV has asked its Pro-Athlete endorsers to participate in the campaign. The launch and marketing of the sports beverage is to be accompanied by a revamp of the company’s corporate website. The updated version will be made available by the start of July 2015. The site update is targeted at capturing shareholder and investor attention. The company has dedicated pages for media and publications, investor relations, a product marketing page and industry news as well.

The President of High Performance, Mike Holley, stated that his company has been preparing for the launch for months and they have successfully acquired the right partnerships needed. He also expressed confidence of rapid growth in distribution and revenues. He also announced that all the sweepstakes winners would be awarded in the first week of production.

HIGH PERFORMANCE (OTCMKTS:TBEV) finished the June 23 session with a loss of 12.5% to its share value. The stock saw trading of 465.81 million shares during the session to close at $0.0007.