TOTALLY HEMP CRAZY (OTCMKTS:THCZ) reported that it bought the Dollar Shots Club which will act as company’s gateway to venture in the profitable Energy Shots industry. The company has bought the trademarks, inventory, web site and client base and will immediately commence generating revenues from the prevailing subscription base.

The highlights

Totally Hemp reported that it had obtained the formulas for a number of new product introductions that will have hempseed extract. All these products will be launched under the “Rocky Mountain High” brand. The product list includes Anti-Hangover Shot, Sleep Aid Shot, Energy Shot, Relaxation Shot, Appetite Suppressant Shot and Libido Enhancement Shot.

Darin Alpert, the Co-founder of Dollar Shots said that they are thrilled about the future of Totally Hemp and their hemp-infused products. They have an established distribution platform and the zeal to take Dollar Shots Club to higher levels. He added that for club’s existing clients, everything will remain same.

The scope

The energy shots and drinks sector forms an ever increasing part of the non-alcoholic drinks industry. This respective sector has surged 60% from 2008 to 2012, and had recorded total U.S. sales of over $12.5 billion in 2012. As per a marker report, sales of shots and energy drinks is expected to touch $21.5 billion by 2017, supported by continued new product development, strong economic recovery and expansion in retail distribution.

The retail distribution of shots and energy drinks continues to expand at rapid pace making the hemp based products obtainable at nearly at many outlets including major grocery outlets and dollar stores. The report projects that convenience stores has the largest pie of market sales followed by mass merchandisers, supermarkets, warehouse and drug stores.

In last trading session, the stock price of TOTALLY HEMP CRAZY (OTCMKTS:THCZ) dropped over 2% to close the trading session at $0.126. The decline came at a share volume of 2.03 million compared to average share volume of 3.83 million.