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Cypress Semiconductor Corporation (NASDAQ:CY) has announced that the company President and CEO, T.J. Rodgers, would be hosting a blog on the company website, to improve communication with company investors. Additionally, the company also recently launched its automotive TrueTouch controller. These devices are expected to boost automotive touch-screen performance, but the production would start in the 1Q2016. The new controller is expected to come in screen sizes as large as 15-inches and is being tested to perform in harsh vehicle environments.

Rodgers is expected to post once or twice a month on his new blog and would discuss business technology and management. The first blog is already available and discusses the success of Cypress and their recent merger with Spansion. The blog is currently expected to serve as a secondary means of communication between the CEO, the investors and the customers of the Cypress. Currently, the blog is open to suggestions from the general public.

However, the major highlight from the company has been its TrueTouch controller. Unlike conventional controllers, the TrueTouch is immune to external interference due to EM waves. This has been made possible with the use of a proprietary technology from the company, the AutoArmor. Furthermore, the screen has been optimized to provide optimal performance, even when wet or through gloves. This tends to eliminate the need for the driver to take off his driving gloves to use the controller or constantly keep it clean from condensation.

However, the technology has not been kept limited to automobiles; Cypress has also been making efforts to get this technology integrated with smart devices. The company has already begun talks with Qualcomm and Sony, for integrating the technology in the QCOM and SNE smartwatches, respectively. With this move, Cypress has significantly broadened the customer base for its innovative proprietary technology and can drive further growth for the company in the coming years.

Cypress Semiconductor Corporation (NASDAQ:CY) recorded a 2.36% decline in its share value, after trading a total of 10.09 million shares and closing at a share price of $9.11 at the end of the September 22 session.

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