SPYR Inc (OTCMKTS:SPYR) intends to expand its reach and enhance its customer base in the mobile games and apps industry. Also, the company is targeting industry of digital advertising and publishing. This is a well-thought decision of the company as globally there is a sharp increase in Smartphone users. In fact, considering the popularity of mobile phones, the advertisers are shifting their focus on digital platform to stay ahead in competition.
As per a report prepared by eMarketer, ad buyers spending have gained over 170% in last couple of years, crossing $28 billion. It accounts for almost 50% of digital ad spending in this year.
Dex Media Inc (NASDAQ:DXM) Appoints New CRO
Dex Media Inc (NASDAQ:DXM) appointed Mr. James McCusker as the executive VP and the Chief Revenue Officer of the company. It engaged the industry leader so as to boost sales growth and change sales culture. Mr. McCusker will take care of all the operations related to recruiting, training, sales strategy, planning, and execution. He will lead the field sales team as well as four telephone sales centers of company.
The CEO Joe Walsh stated that Mr. McCusker name is included in the list of the top sales leaders in the industry, who also have a record of creating remarkable winning sales cultures. As they work to expand the relationship with local businesses in the nation, the contribution of Mr. McCusker will be important. In last trading session, the stock price of Dex Media declined more than 6% to close the trading session at $0.27.
The other company in the same sector, Marchex, Inc. (NASDAQ:MCHX) declined more than 3% to close the week at $3.95. The company recently stated that its CEO Peter Christothoulou plans to be present in various conferences in coming month. Marchex is one of the few popular mobile advertising analytics entities that links ‘online behavior’ to ‘offline actions’.