BARISTAS COFFEE CO COM NPV (OTCMKTS:BCCI) was a massive decliner during Tuesday’s trading session plunging by 25% on relatively high volumes, which were 1.1 times the 30 day average turnover. Barista Coffee has been in a strong uptrend but has been unable to move above the resistance zone at $0.023, which is indicative of the lack of buying interest at higher levels. The stock currently trades below its 200 day moving average. The MACD oscillators are showing signs of a bearish reversal. The strength oscillator is pointing towards the stocks’ lack of inherent strength and bears being in control at the moment.
The renowned Costume Coffee Maker, BARISTAS COFFEE CO COM NPV (OTCMKTS:BCCI), announced that its initial lot of 1000 boxes containing white coffee and espresso roast cups was sold out within the first six hours itself. These cups were fully compatible with Keurig K Cup Brewing system 2.0.
As per the reports, the inventory was made available on the official website of the company on December 9, 2015, and got over before 2 PM.
Insights of The Matter
The entire management team of the company is delighted to see this extraordinary response from customers. Most of the products were bought by a national fulfillment center and other customers based out of Seattle and nearby area.
The primary reason for people opting for white coffee over the traditional one is higher caffeine level. As its beans are under-roasted, the white coffee is considered as the nutty and neutral, and can energize the user faster than the normal coffee product.
Company’s senior management officials look confident about the increasing demand of white coffee and hope that the company will reap profit in the future as well. According to Barry Henthorn, CEO, Baristas, the company was aware of the increasing demand for the white coffee since the product was first launched. Although it was expecting a positive response from the customers, it didn’t think of the product being sold within the first six hours.
Baristas is excited to witness the excessive demand and has already placed the order for the next run to ensure that it can fulfill the requirement in the best possible way. The company doesn’t intend to delay the orders at any cost, and will take all the initiatives to make things fall in line. It will keep all the investors and consumers informed about more such initiatives from time to time in the coming months.