It seems like GoPro Inc (NASDAQ:GPRO) has more into the future other than just the drones and virtual reality rigs. There is more hype with the upcoming Hero5 action camera than the we-known Hero4 which means it could be a higher brand. More leaks indicate that it is built on an easy to use technology especially when it comes to geolocating videos or tracking performance.

The latest hint is that Hero5’as launch is slated to take place later in the year. The interface could have a new look given the possibility of having a redesigned touch control scheme. There is also a mention of a “GoPro Sniper” even though its use is not known as yet. Nevertheless, it is just a matter of time before the whole lot of information can be spilled off.

GoPro’s highlights and its performance

Nicholas Woodman the CEO and Founder of GoPro says that they are well-positioned for the second half of the year given the high consumer demand for a clean retail channel. Alongside Karma, Hero5 is expected to give an enormous contribution into the introduction of products that make the company’s history. There is a lot of excitement with the fourth quarter which has a projection of better profitability.

But apparently, HERO4 Silver is still on record as the best-selling digital image camera on a unit for the seventh quarter in a row while Session comes in second. The second quarter had 2.6 million of downloads of GoPro’s Mobile App which was cumulatively a total of over 30 million downloads. The combination of digital camera/camcorder in the second quarter increased the year-over-year unit share to 21.3%.

GoPro has obtained other partnerships

To enable the creation of episodic content, GoPro has partnered with some of the world’s most recognized brands the likes of Ford, Wimbledon, and Real Madrid. It also has a multi-year, global agreement with Red Bull whereby GoPro will become the Red Bull’s exclusive provider of point-of-view imaging technology in content production, distribution, and cross-promotion