Time Inc (NYSE:TIME), which as a matter of fact happens to be the number one media brand targeting black women has today moved ahead to announce the most awaited news about its new partnership with Twitter Inc (NYSE:TWTR) where they will engage in the live streaming of “Essence Now,” which is as a matter of fact a weekly talk show that highlights matters such as entertainment, news, fashion, relationships and above all love.
The most recent collaboration for Time Inc. and Twitter, “Essence Now” will go down historical records as the first one to actually target black women.
Fans of “Essence Now,” which happens to have been unveiled on Essence.com in 2015, is set to enjoy a wide array of the celebrity interviews, expert advice, musical performances, and much more via twitter- live streamed from the Time Inc. Studios in New York City.
Close sources indicate that indeed the live-stream will be available globally on Twitter in months ahead at essence.twitter.com and on @Essence.
Cassandre Charles, who as a matter of fact happens to be the Vice President of Client Solutions at Essence in giving his remarks said, “We are pleased to partner with Twitter, a universally influential platform, to expand our global reach and spark a dialogue worldwide around our audience’s passion points – from a multicultural perspective.”
A number of segments will be featured. Among them being the ‘Hot List’ and ‘Slayed or Shade,’ which looks into the trending stories of the day. Sources reveal that it will indeed be airing out the debut episode of “Essence Now” on the twitter platform.
The other thing that will be going down will be the coverage of a special edition of ‘Kitchen Table Talk,’ presented as a frank panel debate on the bad, the good as well as the ugly that comes along with marriage.
The whole event is set up in such a way that it will be a thrilling experience that will get to integrate some live comments using twitter polls as well as the different questions from the twitter audience and the hash tag will be #EssenceNow which will see to it that the different fans get to connect as well as participate from their different locations.