Groupon Inc (NASDAQ:GRPN) has announced the new president for its North America operations. Cooper who has working as the senior vice president for the company’s North America region will now resume his new role as the president of the branch. The new position comes with an added responsibility of the company’s Goods division in addition to his travel services function.

According to Rich Williams the CEO of the company, Cooper has in-depth knowledge and experience in ecommerce and has been a true champion of the Groupon’s mission in the region. Cooper understands the big goal that the company need to achieve and possesses excellent operational and strategic strengths that will enable them expand their marketplace for both merchants and consumers.

Cooper’s promotion was prompted by the company’s need to focus its marketing efforts on attracting new clients to their site to experience excellent deals that the company is developing that suitably fit the needs and requirements of today’s young generations in terms of material goods.

Groupon has been working closely with O’Keefe Reinhard & Paul Chicago ad agency to create catchy ads that would strategically position the online firm as the most outstanding site to search for experiential-focused deals. Cooper has previously been focused on travel services but his current role will include the Goods unit, which somehow is a challenging task for him.

Cooper accepted the new offer and he emphasised that bringing the three North American units together will help the company to have a holistic view of the business and use the limited resources optimally for the benefit of both merchants and customers.

Groupon has also announced that its Board of Directors consecutively approved a $200 million share repurchase program in addition to the previously approved $300 repurchase share. The additional financial resources would be reviewed continuously depending on the changes in the business environment conditions.

Cooper joined the company in 2010 as the chief marketing officer, he has also worked with various service companies including Orbitz and optionsXpress, AEG Partners, AOL, and Price Waterhouse Management.

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