The stock of J C Penney Company Inc (NYSE:JCP) closed at $3.83 losing in yesterday’s trading session. On Tuesday, the provider disclosed that it had plans underway to unveil new children’s bedding and decor brand, Frank + Lulu.

This brand will include pillows, sheets, and rugs. All of them will be accessible exclusively at J.C. Penney. Frank + Lulu, a whimsical new brand of décor and bedding for children will be associated with bright colors and also will also feature fun prints.

All the interested parents will be able to set up a stylish inspirational kid’s room that will most probably spark imagination as well as a blissful night’s sleep. It will require sheets, bedding rugs and decorative pillows organized in the best fashion. From Sept. 1, it is expected that Frank + Lulu will be unveiled in about 200 stores and will also be exclusively available at JCPenney. There are also plans underway to boost these stores by the introduction of some additional collections this fall.

Raising children is a challenging affair and parents are advised to always set up bedrooms that are full of imagination for their children. An ideal bedroom for children should be a set up that inspires them to grow, play, laugh as well as discover. The colorful, inspiring collections from Frank + Lulu can be trusted in providing kids with bedrooms of their dreams and the associated price is quite affordable.

The senior vice president of home at JCPenney, Tony Hurst opined, “By adding Frank + Lulu to our powerful portfolio of exclusive brands, we are filling a void in our assortment that directly targets the young mom who often looks to social media for style tips on designing a modern kids’ room that captures the creative spirit of her little ones.”

A lot of parents will find themselves appreciating the versatility that comes with created fun and functional pieces since they do pretty much towards helping their children bond with friends and family. Frank + Lulu will be updated on a seasonal basis and it will be adding wall art, decorative accents, lighting and stuffed bookends later this fall.