As Zynga Inc (NASDAQ:ZNGA) look forward to 2018 and beyond, it projects to in different ways. Firstly, it will continue to emphasize its efforts on growing mobile live services through its unique bold beat plan. Zynga uses a unique combination of science and art to advance new content and features intended to expand audiences and increase long-term engagement. This commitment to expansion in live services will offer a more recurring and predictable revenue stream for company over the long-term. For company, in any given year, the big part of bookings and revenue comes from its live services.
Zynga intend to build on its strong foundation of live services via new game launches with the objective of establishing new forever franchises. Its approach to advancement will combine strong game teams with latest intellectual properties, new strategic licenses or reinvigorated Zynga brands developed to appeal to the international mobile audience. The company is taking a rigorous approach to the way they are advancing new games with extensive customer and soft launch testing to ensure that they are engineering hits.
The company would be introducing Words with Friends 2 to international audiences. This is the latest game that comes on the eight-year history of this renowned franchise by adding some of the requested features by players. Zynga have even improved the look and feel of this forever franchise. It expects Words with Friends 2 to steadily ramp in the months after its release and the team is planning a remarkable bold beat plan to keep the fun for players and game fresh for years to come. The plan is to release new titles in the second half of 2018.
In the last trading session, the stock price of Zynga declined 0.26% to close the day at $3.84. The decline came at a share volume of 7.39 million compared to average share volume of 9.69 million.