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Amazon.com, Inc. (NASDAQ:AMZN) is quickly taking the path of dominance in the apparel and pharmacy markets. According to Instinet analysts led by Simeon Siegel, the largest apparel retailer is likely to top up its apparel sales boom between $45 billion and $85 billion by 2020.

In 2016, Amazon’s global apparel sales were between $18 billion and $36 billion. This well between the level of Wal-Mart and Macy, which sold $25 billion and $22 billion respectively.

Amazon’s new tie-ups

The e-commerce and cloud computing giant continues to add partnerships in its apparel segment in an effort to take a bigger market share. Its latest acquisition was that of the natural food grocer Whole Foods Market at a cost of $13.7 billion. The new acquirement occasioned strong sales of its branded hardware at Whole Foods locations.

As if this is not enough, Amazon has also inked a deal with the world’s largest sportswear company Nike Inc. (NYSE:NKE), which is one of the most valuable brands in the world. At the same time, its relationship with Wells Fargo & Co (NYSE:WFC) is deepening by the day.

According to Siegel, Amazon has become a topic of discussion in every boardroom of retailers, brands, health care providers and servicer deliveries.

He stated, “We believe Amazon has the largest [total available market] TAM (ever), …………… can stock a limitless number of goods on its virtual shelf and knows customers better than they do”.

There is plenty of room for Amazon’s growth

One of the most notable things about Amazon is the creation of convenience and competitive pricing. It is now having a push into fashion and as it is now, it is one of the only retailers, which does not have some sort of socioeconomic stigma.

On the other hand, it is not only capitalizing on taking the market share from other retailers but also on expanding it. The company’s apparel business has a future, which gives Amazon’s private label group room for growth. Nonetheless, it continues to try on a number of strategies to see what sticks. Meanwhile, Instinet maintains that the e-commerce giant is increasingly becoming a universal appeal.

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Steve Kanaval: Portfolio Manager/Writer/ Market Analyst Steve began his career in the Trading Pits in Chicago making markets at the Chicago Mercantile Exchange (NYSE:CME) the Chicago Board of Trade and the CBOE in the early 80’s. He ran the Morgan Stanley Derivative Prop Trading for the firm specializing in Index Arbitrage. He continued his career as a Trader/Portfolio Manager for multiple Hedge Funds during the Internet Boom of the 90’s managing large portfolios. Steve is known as an expert in MicroCap Technology Stocks and the emerging Digital Currency markets as a Portfolio Manager for his Family Office. Steve has managed portfolio’s in volatile asset classes for 3 decades as a commodity trader, hedge fund manager and digital currency trader and miner. Steve publishes his views on the asset classes in a public forum and has published more than 10,000 articles simplifying these complex and volatile assets for readers. His work is published on multiple sites including Bloomberg, Equities.com, Hacked.com, CryptoCurrencyNews as a paid contributor. His work includes research, journalism and archived video on important market volatility related to stocks, digital currency and other volatile misunderstood asset classes. He offers a humorous, unique insight and the related back stories and drivers for readers interested in volatility and emerging market assets. Full disclosure Steve is long 25 digital currencies and sits on the board of multiple public companies involved in digital currencies, and owns shares in these companies from time to time.

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