AT&T Inc. (NYSE:T) is planning to offer customers new ways of reducing their bill by up to $10 per month by offering wireless phone plans that will be partially paid for by ads.

AT&T introducing a plan that could save subscribers $10 per month

In a recent interview, AT&T CEO John Stankey gave insight on how advertising can play a vital role in reducing the cost of wireless phone bills. Stankey said that a segment of customers who were offered a choice will take some advertising to save between $5 and $10 off their monthly mobile bill. However, subscribers will still pay a huge percentage of their bill. According to Stankey, AT&T is planning to introduce these subsidized plans in a year.

Although ads are not that popular on mobile phones despite Sprint and Virgin Mobile’s efforts, AT&T thinks they can do better than competitors through enhanced targeting of ads. Most importantly, targeting will mean knowing more about a user, which suggests that better tracking. The company will personalize ads to subscribers identified across various devices, which is a strategy that will help the carrier sell add for extra money.

AT&T working on unique identifiers for targeted ads

AT&T engineers are already creating unified subscriber identifies, which will enable markets to identify users in different devices to target their ads. The identifiers will provide more information about the customer, and for the subscribers, the question is whether they will like targeted ads returning $5-$10 per month.

Stankey also revealed that the company will also profit from an ad-supported version of the HBO Max video streaming service from next year. This will be a foundation before the launch of the phone plans supporting ads. The company’s ad business, called Xandr, uses outside data to personalize ads, but it could face legal scrutiny in the long-term over privacy concerns. The CEO admitted that he doesn’t know whether AT&T will use outside data for targeting ads in perpetuity.

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Steve Kanaval: Portfolio Manager/Writer/ Market Analyst Steve began his career in the Trading Pits in Chicago making markets at the Chicago Mercantile Exchange (NYSE:CME) the Chicago Board of Trade and the CBOE in the early 80’s. He ran the Morgan Stanley Derivative Prop Trading for the firm specializing in Index Arbitrage. He continued his career as a Trader/Portfolio Manager for multiple Hedge Funds during the Internet Boom of the 90’s managing large portfolios. Steve is known as an expert in MicroCap Technology Stocks and the emerging Digital Currency markets as a Portfolio Manager for his Family Office. Steve has managed portfolio’s in volatile asset classes for 3 decades as a commodity trader, hedge fund manager and digital currency trader and miner. Steve publishes his views on the asset classes in a public forum and has published more than 10,000 articles simplifying these complex and volatile assets for readers. His work is published on multiple sites including Bloomberg,,, CryptoCurrencyNews as a paid contributor. His work includes research, journalism and archived video on important market volatility related to stocks, digital currency and other volatile misunderstood asset classes. He offers a humorous, unique insight and the related back stories and drivers for readers interested in volatility and emerging market assets. Full disclosure Steve is long 25 digital currencies and sits on the board of multiple public companies involved in digital currencies, and owns shares in these companies from time to time.