Stevia First Corp (OTCMKTS:STVF) an agricultural biotechnology firm based in Central Valley growing region of California and focused on the large scale production of stevia announced key sales collaborations and technology development to transform sugary beverage consumption in Latin America and Mexico.

The details

Stevia First commenced the development of technology and its efforts meant for widespread transformation of bottling activities in Mexico. It would be done by targeting effective and efficient plans to push away large beverage industry suppliers from sugar-loaded sodas in the nation. The measures are being initiated by Fernando Rodriguez Orozco who is a senior process engineer with Stevia. He has worked within the Coca-Cola supply chain 20 years. He has overseen the installation of sugar processing factories that produces more than 300 thousand tons annually.

The focus

Stevia First focus is on development activities planned to enable and train bottlers in Mexico region on how to shift from high sugar drinks to lower calorie alternative including offerings enabled with Stevia. It is launching new processing measures that eliminate the risk of product contamination as compared to procedures used by overseas stevia producers. It is working on methods that could facilitate beverage manufacturers to cost-effectively utilize stevia with cane sugar. These procedures may be executed at existing sugar processing outlets, and are planned for contract supply from the planned first stevia processing facilities based in North America. The company intends to construct in California.

The management view

Robert Brooke, the CEO of Stevia First Corp (OTCMKTS:STVF), said that Sugar-loaded beverage taxes and growing public health awareness is resulting to marked transformations in consumer habits in the U.S., Mexico and elsewhere. The company is well-positioned to facilitate these healthy changes via the use of stevia, which is a zero-calorie natural sweetener product. It will become a part of various solutions in coming periods.