The Summer VIP Inaugural Series Function by EWORLD COMPANIES (OTCMKTS:EWRC) had a great beginning with an Evening of Stars and Fashion episode. The exclusive event was only for the HX Members. The company has plans to organize this Inaugural Series every week for the next 2-3 months. Every month, a Platinum VIP event would be organized, and huge gala function would earmark the close of the series in September.

The event commenced with a fashion bonanza at the ‘For The Stars’ fashion house in Los Angeles. The star designer Jacob played co-host at the event that included many A-list personalities from the TV, concerts and movies fraternity.

Event Highlights

The star performers included sensations like Katy Perry, Shakira, Cher, Jennifer Lopez, Nicole Kidman, Nicki Minaj, Beyonce, Lady Gaga, Halle Berry, Madonna, and Britney Spears among others. Fashion shows, interviews, concerts and networking was something that the event was high on. The designs that Jacob and other celebrity designers had worked on won appreciation by those in attendance. This event was a success and something that the people would just not want to miss. The social platform has been created by EWORLD to have a better understanding of the fashion world.

EWORLD Appoints Donnie Knips

Meanwhile, the company is aiming to penetrate in the markets deeper by appointing Donnie Knips as a Marketing Director of Higher Xperience. According to a spokesperson for the company, Knips has a high level of expertise and has served as a successful marketing expert for the likes of Procter & Gamble Co (NYSE:PG) and others. He was the man behind the multi-billion projects of Prilosec OTC and Wella Hair Products brand from the company.

The CEO of EWORLD Henning Morales was excited to have Knips on the board of the company. He said that the company was pleased to have Knips as a marketing consultant. Having worked with small and large corporate companies and devised many successful strategies for various brands, EWORLD was sure that Knips would help the company diversify into the existing and new markets. The company was aiming to add 10,000 paid members by 2015 end, and Knips would be instrumental in achieving this target.