SPYR Inc (OTCMKTS:SPYR) subsidiary SPYR APPS, LLC has introduced its next game titled Plucky Rush on the Google Inc (NASDAQ:GOOGL) Play Store. The mobile game by the company was made available on the Google and Apple Inc. (NASDAQ:AAPL) app stores in April 2015. This is the sequel to the first game titled Plucky. The second in the series features pluckers who are focused on killing Plucky. The game users are required to accomplish levels without colliding with the pluckers to compete successfully. Besides the game launch, the company is also running advertising campaigns to help support revenue generation for the company.

SPYR Keeping Fingers Crossed

SPYR CEO James R. Thompson was excited to launch the game and said that this was going to be a revenue generating launch for the expanding portfolio of the company. He said that the launch of the sequel in just a month after the first game came in was proof of the popularity and success of Plucky. He appreciated his team for their diligence and said that the company was committed to building superior games that will be enjoyed by game lovers and increase the profit margins. Thompson also said that the company was planning to come up with many more games in the FY2015, and he was positive that the investors would experience a gold rush.

Analysts Are Positive

After the launch of the game, the analysts are estimating SPYR of increasing their profitability and register over $12 million in FY2015 through the games. The company is aiming at becoming a pioneer in the ever-growing mobile gaming industry that is pegged to grow to $40 billion by 2017 from the current $30 billion.

SPYR is strategizing on adding new games at a pace that will help the company add substantial revenues on the way and utilize the same for launching new ones now and then. If the company can stand through the estimated growth in revenue then it would indeed emerge as a winner and the strategy will prove successful. With this game, the company has once again created a buzz in the market of mobile gaming, and Plucky may be because minting money. The company has started on a great note and analysts are optimistic about a good financial year.