Aristocrat Group Corp (OTCMKTS:ASCC) took a big leap in this week as it reported that its joint venture associate in Canada, Westcoast Spirits Company, Ltd., commenced the much-anticipated marketing campaign. It is directed to endorse RWB Handcrafted Vodka in British Columbia.

The highlights

Aristocrat team took substantial steps to begin the distribution of the RWB Vodka in Canada. For the same purpose, the company entered into a partnership with Westcoast in 2013. The objective was to use the opportunities in a country where vodka tops the list of distilled spirit category.

The company reported last week that the first shipment of ultra premium vodka departed for Canada. It is meant for Vancouver which has got a vast market for distilled spirits. RWB Vodka has the potential to capture a large market share as it is one of few distilled spirits with “gluten-free” status in Canada.

The CEO speaks

Robert Federowicz, the CEO of Aristocrat, said that the Westcoast Spirits has already commenced the marketing campaign to reach out buyers in British Columbia. The management believes that growth prospects in the Canadian market are immense.

It becomes all more important especially when RWB Vodka comes in the list of spirits in the Canada with a ‘gluten-free’ labeling. The uniqueness will turn RWB Vodka stand out from the pack. Growing the brand reach in different markets is a prime motive for the company in 2015.

The expansion plans

Aristocrat’s GMO-free handcrafted vodka has been awarded seventeen tasting awards in past two years. It is one of the most popular and highly decorated vodkas in the U.S. distilled spirits market. The company is moving forward with its expansion plans and extending distribution of RWB.

Also, the management is designing measures to launch the Big Box Vodka. It is going to be an ultra-premium product in distilled spirit. Earlier in July, Aristocrat reported that it expanded its distribution network in order to cover the state of Louisiana.

Some of the other companies in the related sector include Diageo plc (ADR) trading at 114.49, Boston Beer Co Inc (NYSE:SAM), Molson Coors Brewing Company (NYSE:TAP) and Diageo plc (ADR) (NYSE:DEO).