In last week of August, ENTERTAINMENT ARTS (OTCMKTS:EARI) released a corporate update wherein the management stated that the third quarter financial report will cover the detailed information of the acquisition of GoLoyal deal closed in July. The company is actively pursuing other potential acquisitions in an attempt to strengthen its core offerings in web design, SEO optimization and social media marketing.

The management view

Mark Gibbs, the President of Entertainment Arts, said that they are in the initial stage of discussions with numerous companies right now. The firms they talking to are all pioneers in their industry.  These companies intend to get associated with them due to company’s vision which highlights where informational marketing and technology is headed.

The President added that they are going to be a group of firms that offer services for a company to mark its presence in social media. Also, they will be one of the few entities that will be capable to manage the business brand and associated sales cycle.

The goal

Gibbs said that Entertainment Arts is looking at filling a terrific void of having a firm not only optimize and design a company’s website, but it will also coordinate the company’s message in traditional and social marketing campaigns. The aim is to provide consistent and maximum brand recognition for a enhanced customer experience. Entertainment Arts intends to offer clients with a suite of tools to operate the efficacy of brand recognition and marketing efforts.

GoLoyal, now a subsidiary firm of Entertainment Arts, was an exhibitor at the Face and Body Spa Conference and Expo. The event was held in San Jose in August where more than 2,300 parties attended the expo. GoLoyal was the official contributor of email campaigns to more than 150 exhibitors. The subsidiary is a pioneer in providing email, social media marketing and texting campaigns for companies.


ENTERTAINMENT ARTS (OTCMKTS:EARI) has been in a huge bear market for a long time now and the price action of the last trading session has been just the latest show on the part of the dominant bears. The stock ended the day with a major loss of 19.39%, aided by a very sharp spike in the volume. The volume of the day surged to 10 million, many times higher than the daily average of 666,000. The price has been moving in a sideways range in the short term but unless a bounce takes place immediately, it is all set to make new low.