Today turns out to be a record-breaking day for Vitamin Blue Inc (OTCMKTS:VTMB), manufacturer and designer of water board sportswear. The company’s stock has been skyrocketing during the early trading session, recording a jump of 600% in its share price to $0.00280.

Online sales initiatives

The sudden movement in the company’s stock remains unexplained in the absence of any update or information available from the company’s end. One of the major updates heard from the company three months back was regarding its test ads on Facebook. The company’s announcement added up to its efforts of pursuing online marketing initiatives to boost its online sales.

The company is believed to have witnessed positive growth on a yearly basis as a result of undertaking the new initiatives. The company’s second-quarter reports underscored a jump in online sales by 49% year-over-year. The company had stated that its intention to test ads on Facebook is driven by the objective of becoming a part of the social environment, where goals and targets will be measured by network capabilities.

Impressive growth trajectory

Vitamin Blue Inc (OTCMKTS:VTMB)’s CEO Frank Omelas viewed Facebook as an optimal platform given its unique data on the users that will help the company to adopt creative ways and reach out to the new customers. He added that by including Facebook among the company’s marketing mix is the best strategy they could have employed. Having said that Omelas expressed his eagerness to see the positivity reflecting in their earnings.

It is to be noted that the company’s presence on eBay and Amazon boosted its sales by 97% and 83% respectively. After expanding its marketing efforts to Facebook, the company is said to be eyeing in the third-quarter. Overall, the results are evidencing that the company is just moving in the right direction.