After all these years, Ford Motor Company (NYSE:F) is shifting its focus back to designing part. Reports claim that it has hired the noted automotive designer Jason Castriota as its global advanced design chief. He’ll be based in Dearborn and report to Ford’s global director of global advanced design, Freeman Thomas.
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Ford’s public relations department confirmed the appointment. Castriota may not be that kind of person who makes it to breaking news every now and then. But his contribution in high-performance cars like Ferrari 599 GTB Fiorano, Ferrari P 4/5, Maserati Birdcage 75th, Maserati GranTurismo and Saab PhoeniX concept gives an idea of his talent, vision, and designing skills. The models mentioned above are few of the major projects that he has worked lately; the complete list is a lot longer than this.
Ford has understood one thing pretty clearly: designing will play a crucial role in its future success. It doesn’t want to leave any stone unturned to set things right, and Castriota will help it fulfilling this mission. He has a superb taste, clear vision and enough experience to help Ford manufacture cars that can sell in the market. From now, the success will depend on how well Ford utilizes his skills and come up with a product that can outdo all other cars in the market.
It’s not the first time when Ford has taken an appropriate step to improve its designing part. Earlier it launched GT supercar/race car, aluminum Raptor and Lincoln Continental to show the designing efforts that it has been putting lately.
The competition in the market has increased at a fast pace, leaving Ford with no other option but to improve the designing standards used in its cars. Only time will tell as how well the association of Castriota and Ford pays off in the coming months.