USA Restaurant Fun Com USD0.001 (OTCMKTS:USAR) recently took on a new name as The Chron Organization, Inc. and also revealed a new logo. The company also announced its branding and public relations partners. The management believes that the new identity more accurately describes the company to partners and customers. It is worth pointing out that USA Restaurant has been diversifying and broadening its business model with the hope of unlocking more growth opportunities.

Areas of focus

USA Restaurant Fun Com USD0.001 (OTCMKTS:USAR)’s main areas of business focus are home automation, security and energy conservation. It boasts a portfolio of latest technologies in these areas that it offers are competitive rates to customers.

The company retails branding partner

As USA Restaurant updated its name to Chron Organization, it also announced that it was retaining Collective Dallas as its branding partners. Collective Dallas developed the new company logo and will take care of other branding needs including website and marketing materials.

Additionally, USA Restaurant Fun Com USD0.001 (OTCMKTS:USAR) announced the retention of The Eversull Group (TEG) as its investor relations partner. The company will rely on TEG to expand relationship with the media, boost visibility to existing shareholders and potential investors.

As USA Restaurant widens its business operation to capture of adjacencies in the smart home segment, it needs efficient communication to ensure that shareholders and customers understand what is happening in and around the company.

What about the figures?

USA Restaurant Fun Com USD0.001 (OTCMKTS:USAR) has not published in 4Q2015 results. But in 3Q2015, the company reported cash balance of $2,000, current assets of $17,000, which were offset by current liabilities of $114,000. Additionally, revenue was reported as $140,000 and net loss quoted as $3,000.

The figures aren’t exciting, but the management keeps promising at every opportunity that the future is bright if the company continues with its solid execution on plan.

It remains to be seen what benefits come out of the name-change, logo uptake and expanded business mandate. In the last session, shares of USA Restaurant Fun Com USD0.001 (OTCMKTS:USAR) traded south nearly 24% but that was more than offset by 44.2% gain registered in the afterhours session.