SHARE, Inc. (NASDAQ:AMZN), the leading ecommerce sites globally has done it again. They will be holding their second Amazon Prime day. The Amazon Prime Day which can also be referred to as APD offers great deals to customers who have subscribed to it at fee of $99 per year. This fee covers delivery, music and video streaming.

The good news is that customers can still sign up for a free 30 day trial period to enjoy these goodies. As much as products from other brands will be up for sale, Amazon has not hidden the fact that it will use APD to market its own products like Amazon Echo, Amazon Fire TV and Fire TV Stick among others.

According to Amazon Prime Vice President, Greg Greeley, Amazon is always innovating ways to ensure that their customers get low prices and APD was one of those innovations for the Prime members.

Just one day before Amazon Prime Day, Wal-Mart Stores, Inc.(NYSE:WMT)  is planning to steal the show so as to rival the competition. They are launching their own version of APD in this case the Walmart Prime Day. This sale starts a day before APD where all customers who shop online will get free shipping.

According to Walmart, they unlike their competition are innovating ways in which every customer can save money instead of reserving great sales for elite customers. And prices are really tumbling down in Walmart. This could be a contradictory statement since Walmart also has Shipping Pass which is a two day free shipping deal for members who pay $49 annually.

Customers will be able to enjoy low prices on a selection of items like electronics and toys. For instance the Panasonic 55” 4K HDTV is going for $500 down from $898 at Walmart while Samsung UN55KU6600 Premium Curved 55-Inch 4K Ultra HD Smart TV will be going for $649.99 on Amazon.

Amazon’s Prime Day will be on July 15 and is said to be a sale bigger than the famous Black Friday. The APD is held as the ecommerce giant celebrates its 20th anniversary.