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GoPro Inc (NASDAQ:GPRO)’s professional immersive video camera system is great, but it does not seem to solve the problems that the video camera maker is going through.

The New Omni

This year, GoPro Inc had planned to focus on 3600 video and aerial photography and Virtual Reality. It is no surprise therefore that the company is planning to release the Omni, an amazing 360-degree VR video camera. It creates great 360-degree videos, though in reality, the videos are just stitched together by an editor so that they appear to be virtual reality at the end, although they are not. They can however be viewed on virtual reality headsets like HTC Corp (TPE:2498) Vive and the Oculus Innovative Sciences, Inc. (NASDAQ:OCLS) Rift. Unlike many high quality VR systems, Omni can capture shots in 8000 resolution. It can produce HD flat videos as well. Here, the videographer just picks the parts he or she wants to show.

The unsolved real problem and Tough economic times at GoPro Inc

Barely two years after its IPO, GoPro Inc is going through tough times financially. The action-camera maker has reported negative revenues recently and its revenue is dropping. Sales are down, and the release date of Karma, the company’s first drone has been postponed to the December the holidays. Even with its main product line, the Hero action camera, nothing seems to be alright, with customers yet to see another consumer-level product since last summer when GoPo Hero 4 was released. The new Omni is here, but the number of videographers interested in it may not be big enough to make a substantial impact. Samsung Electronics Co Ltd (KRX:005930) recently announced that its 360-degree video camera will go for $349, which is $100 less than what Omni will cost. Though Omni is more superior in almost all aspects, its cheaper cost may influence buyers to go its way. Indeed, with the release date of the next version of the Hero camera yet to be announced, Omni is far from helping the average GoPro customer.

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Steve Kanaval: Portfolio Manager/Writer/ Market Analyst Steve began his career in the Trading Pits in Chicago making markets at the Chicago Mercantile Exchange (NYSE:CME) the Chicago Board of Trade and the CBOE in the early 80’s. He ran the Morgan Stanley Derivative Prop Trading for the firm specializing in Index Arbitrage. He continued his career as a Trader/Portfolio Manager for multiple Hedge Funds during the Internet Boom of the 90’s managing large portfolios. Steve is known as an expert in MicroCap Technology Stocks and the emerging Digital Currency markets as a Portfolio Manager for his Family Office. Steve has managed portfolio’s in volatile asset classes for 3 decades as a commodity trader, hedge fund manager and digital currency trader and miner. Steve publishes his views on the asset classes in a public forum and has published more than 10,000 articles simplifying these complex and volatile assets for readers. His work is published on multiple sites including Bloomberg, Equities.com, Hacked.com, CryptoCurrencyNews as a paid contributor. His work includes research, journalism and archived video on important market volatility related to stocks, digital currency and other volatile misunderstood asset classes. He offers a humorous, unique insight and the related back stories and drivers for readers interested in volatility and emerging market assets. Full disclosure Steve is long 25 digital currencies and sits on the board of multiple public companies involved in digital currencies, and owns shares in these companies from time to time.

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