Walmart Inc. (NYSE:WMT) and Target Corp (NYSE:TGT) are holding initiatives this month as they seek to keep car seats out of landfills. The retailers are holding car seat trade-ins in line with September’s National Baby Safety Month.

Walmart to hold first-ever car seat trade-in

Walmart plans to hold it’s first-ever car seat recycling event from September 16, 2019. Walmart customers will be able to trade-in used cars seats at the retailer’s service at any participating outlet. They will then be awarded a $30 gift card that they can use in-store or online to shop for baby items.

The gifts-card customers will receive for the gift card will be valid from September 16 through to September 30 at the participating retail locations. It will however not be available at Walmart Neighbourhood Market outlets. There is a limit of two gift cards per household and booster seats will not be eligible for the trade-ins.

Walmart Baby VP, Melody Richards in a stamen indicated that that safety is a priority for the company’s baby department. Melody added that the company wanted to use its scale and size to create an initiative that provided unprecedented access to the customer to trade-in their worn-out car seats for a gift card.

TerraCycle will be recycling the car seats that Walmart will collect. The company’s founder and CEO Tom Szaky said that through the initiative they will manage to convert plastic equivalent to around 35 million water bottles from landfills.

Target pioneered car seat trade-in initiative

The car seat trade-in program is an initiative of Target that the retailer introduced in 2016. Since then there have been more than half a million recycled car seats and over 11.9 million pounds of material has equally been recycled.

Target will run its trade-in event from September 3 through to September 13. The retailer will accept trade-in of infant seats, car seat bases, convertible seats as well as a booster or harness seats. Target will in return over 20% off voucher for in-house or online shopping of baby gear.